Shoretel

Goal:

Nurture vertical market prospects toward engagement with channel partners.

Campaign:

We developed integrated campaigns (including modular templates for email, mail and banners) to accommodate five key verticals banners. Participating resellers  could then upload, customize and personalize the campaigns which were then deployed and monitored through a centralized, dashboarded system.

Results:

Campaign were widely adopted by reseller partners. As importantly for the mothership brand, branded communications adhered 100% to guidelines.