Big agency expertise. Without the big agency egos.

We’re a group of talented direct marketing and e-commerce professionals who have been around since before Google was even a thing. Every one of us brings something different to the table: Dawn is an SEO guru. Randall crafts copy that sounds like an actual human said it. David brings database know-how and pivot tables that make the rest of us weep. Erika has mad social media skills. Plus, Mary bakes amazing brownies, Monika is fluent in Farsi and Jay can tie a double-Windsor. Ask us about our award-winning creative and archery expertise.

Meet Some of the Members of the Crossbow Team

bill mirbach



Visionary. Pioneer. Free spirit. All describe our founder, H. William Mirbach. In 1984, Bill founded the company that went on to bear his name for 16 years. Using innovative direct marketing techniques (some of which he created), he built Mirbach into an elite agency specializing in high-tech direct marketing. Then, as President and CEO of Netledger.com, he worked with Larry Ellison of Oracle, the company’s Chairman, to apply his considerable knowledge of direct marketing and the web to the burgeoning application service provider (ASP) marketplace. Bill is a former Procter and Gamble Brand Manager and a graduate of Harvard Business School.


President & CEO


Jay likes to call himself Crossbow’s “Chief Archer.” That’s fair; he is. He’s led engagements with over 300 companies and organizations, ranging from Fortune 500 multinationals to start-ups and nonprofits. Prior to Crossbow, he served as Vice President and Co-founder of the e-business consultancy Prescients, where he helped craft online strategies for large enterprises. At Blau/Brann/EuroRSCG, Jay led teams focused on IBM’s ThinkPad brand. Jay has been quoted in Fortune, Forbes, Business Week, USA Today, Entrepreneur and Ad Age. He is a published author (an obscure tome about software: Amazon sales rank 2,369,033). A graduate of Colgate University (B.A. in Philosophy!), he also holds an M.B.A. from The Stern School of Business, New York University, and completed the e-B2B Program at Harvard Business School.


Senior Account Director


Complex, cross-functional, multi-faceted projects are no match for Michelle who has over 20 years of experience in B2B marketing. Her experience in roles ranging from brand and communications to product launches and sales enablement have helped businesses successfully establish and live up to their value propositions, drive leads and increase revenue. She led high performing project teams as a Vice President at Gartner, where she spent the majority of her expansive career. She led the company’s initial rebranding effort, was a key contributor on the launch and management of an organically grown business targeted at digital marketers and relaunched an existing portfolio of offerings targeted at large and mid-sized vendor organizations.  Before that, she built and managed market research studies for strategic accounts at Greenfield Online (now Toluna) and developed innovative direct marketing programs at Madison Direct Marketing while helping to grow their brand.  When she’s not multitasking at work, she’s multitasking at home with her active family (husband, 4 daughters, 2 dogs and a cat), reading, cooking and watercolor painting.


Account Director


Kerrie Metschan joins Crossbow as an Account Director, bringing decades of marketing experience —starting in in the 90’s I New York City at Ammirati, Puris, Lintas ad agency working on national campaigns for Ragu, UPS, and Johnson & Johnson Baby. She then headed to the Lone Star State where she was Account Manager for multiple business units across 3M. IN 2005, Kerrie switched over to client side of things as a member of the Apple Education marketing team, where she remained over 15 years. When she’s not at the helm of strategy or campaign development, Kerrie’s enjoying time with her two daughters and dog—soaking up the food, outdoor adventures, and art scene throughout Austin. Her love of movies, theatre, and storytelling has led her to try her hand at acting as of late.