Cigna

Goal:

Convince brokers to upsell dental insurance to

Campaign:

Using research that highlighted specific broker concerns, develop a five touch “Fact or Fiction” campaign triggered to begin out of Pardot within 48 hours of the broker’s first sale of a Cigna policy.

Results:

Upsell rates of dental insurance improved over 40% in the first months increasing average book of business per broker over 15%.