Invisalign

Goal:

Increase “case” load for lapsed dentists and orthodontists.

Campaign:

We developed a unifying theme + promotion and personalized it by geography and practice, sending coordinated mail, email and pushing to a customized, personalized landing page where we placed re-targeting code..

Results:

Lapsed practices re-engaged at more than a 50% rate and revenue from lapsed practices increased by 25% in less than three months.