Foundations for GEO Success
- Start with Strategic Query Research
- Identify 80–100 natural language queries that real users might ask generative AI tools (e.g., “What’s the best CRM for small businesses in healthcare?” or “How do I improve claim denial rates?”).
- Focus on questions that reveal intent—particularly those relevant to your offering, value proposition, or expertise.
- Segment by Intent & Funnel Stage
- Group queries into categories: awareness, consideration, decision.
- Tailor content types accordingly:
- Awareness: blog posts, explainers, glossaries.
- Consideration: comparison guides, how-tos, calculators.
- Decision: case studies, whitepapers, testimonials.
Content Strategy and Rhythm
- Publish 6–8 High-Quality Pieces Monthly
- This cadence supports both GEO and traditional SEO.
- Aim for depth, originality, and authority—not just keyword stuffing.
- Structure content to clearly and concisely answer the core question upfront, then expand.
- Optimize for Retrieval-Augmented Generation (RAG)
- Use clear headings, structured answers, and semantic relevance to help LLMs “quote” or pull your content.
- Embed schema.org markup and ensure a logical site architecture.
Enhancing Thought Leadership
- Become a Source AI Models Trust
- Use expert quotes, primary data, unique perspectives.
- Cite reputable sources, and encourage backlinks from authoritative domains.
- Get mentioned in structured data (FAQs, HowTo, Q&A) to increase snippet eligibility.
Commit to Continuous Optimization
- Monitor and Adapt
- Use tools like:
- Search Console + ChatGPT/Perplexity.ai to track what’s surfacing your content.
- Prompt-based testing to see how generative engines reference your material.
- Update underperforming content quarterly; add internal links and structured answers.
- Use tools like:
Bonus Tips for GEO
- Build content clusters around key themes (e.g., “AI in healthcare ops”) to deepen topical authority.
- Write naturally and conversationally—mimicking the question/answer format LLMs prefer.
- Claim your digital identity with tools like Google’s Author URL schema, and build citations.
Would you like a GEO content calendar template or sample content brief to help get started with your 6–8 article rhythm? Reach out to Jay at jbower@crossbowgroup.com