Six Ideas, Five Mistakes, W.I.P. and a Mystery
Friends and colleagues, I trust this note finds you 14% smarter, 10 pounds lighter and moments away from yet another act of anonymous charity. No? Me neither. But like you, we’re striving. Here’s a small sampling of the fruits of those
W.I.P., Tips, News and Fleecing
Friends and colleagues, Ever been punched in the face? Growing up with three brothers, I have. Many times. My immediate reaction was “my goodness gracious, I’d like very much for that not to happen again”. In the same way, when team
W.I.P., Tips, News and Honeysuckle
Friends and colleagues, Once again we won the Best, Smartest, Marketing Firm, Ever Award from the Intergalactic Brand Ruling Council of Elders. Full disclosure: no we didn’t. There’s no such accolade. But don’t we all like to think we’re better at
Tips, Trends, News and a Night Cap
Friends and colleagues, Feeling whipsawed? Know what whipsawed means? Yea, me neither. But I do know that uncertainty represents opportunity for fleet-footed marketers who (alliteration warning) clearly, compellingly, confidently and consistently communicate their value proposition to customers and prospects. Obvious point,