Hedgehog, Tips, W.I.P. and The Link You Really Must Not Click
Friends and colleagues, Ever eaten roasted hedgehog? My wife recently did. You shouldn’t. You’re welcome. What’s the point, Bower, you ask. It is this: She tried something new; she experimented. She wrestled with her preconceived notions and doubts, took a chance, experienced
Tips, W.I.P., News and The Hat We Want You Wearing
Friends and colleagues, You are some of the smartest people I know. You're also kind, philanthropic, a friend to animals and better looking than 47% of the population. You are The Most Interesting Man in the World which is all the
Tips, W.I.P. and The Link You Can’t Click
Friends and colleagues, It's Jack Trout Bobblehead Day. This will be followed by Michael Porter Bat Day. And W. Edwards Deming Cap Day. Who are these folks? Well, Trout is a master of the art and science of positioning. Porter teaches
Dumb and Ugly Edition
Friends and colleagues, I'm not that bright. But what I lack in intelligence I make up for with charm and good looks, right? Well, no; I'm lacking there too (thanks mom and dad…). What I am good at is compensating for my
The Shortest Case Study Ever, Tips, W.I.P., News and a Wish
Friends and colleagues, Most of you are really good at what you do. Some of you are true marketing ninjas. A few of you are wonderfully fascinating people who have no business doing business. And one of you is a dog
Six Ideas, Five Mistakes, W.I.P. and a Mystery
Friends and colleagues, I trust this note finds you 14% smarter, 10 pounds lighter and moments away from yet another act of anonymous charity. No? Me neither. But like you, we’re striving. Here’s a small sampling of the fruits of those
W.I.P., Tips, News and Fleecing
Friends and colleagues, Ever been punched in the face? Growing up with three brothers, I have. Many times. My immediate reaction was “my goodness gracious, I’d like very much for that not to happen again”. In the same way, when team
W.I.P., Tips, News and Honeysuckle
Friends and colleagues, Once again we won the Best, Smartest, Marketing Firm, Ever Award from the Intergalactic Brand Ruling Council of Elders. Full disclosure: no we didn’t. There’s no such accolade. But don’t we all like to think we’re better at
Tips, Trends, News and a Night Cap
Friends and colleagues, Feeling whipsawed? Know what whipsawed means? Yea, me neither. But I do know that uncertainty represents opportunity for fleet-footed marketers who (alliteration warning) clearly, compellingly, confidently and consistently communicate their value proposition to customers and prospects. Obvious point,