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Friends and colleagues, I recently shaved my eyebrows off.  I also cut arrow-shaped patterns into my hair.  Google told me to do it.  Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is

Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did "it" plan campaigns, develop creative, deploy said words, pictures and video and work with "the Google" to make it

Friends and colleagues, With over 200 menu items, the average time to order at a Cheesecake Factory is almost 2.5x that of other upscale casual restaurants.  Why?  The paradox of choice.  When faced with too many options, many of them good,

Friends and colleagues, I’ve heard some genuinely crazy, insanely stupid ideas. You know, the kind that either make you laugh out loud, spray your coffee all over your desk, wince in pain or avert the needy glance of the person delivering

Friends and colleagues, I don’t know what I don’t know, but I think I do.  How do I know this?  Because a friend, responding to some advice I’d shared, sent me a note suggesting that I was subject to the Dunning-Kruger

Friends and colleagues, I hope this note finds you tan, but not too tan, well rested, well read and on the verge of your second or third anonymous good gesture.  No?  Yep, me neither.  But I do hope you’ve had a

Friends and colleagues, Ever eaten roasted hedgehog? My wife recently did. You shouldn’t. You’re welcome. What’s the point, Bower, you ask. It is this: She tried something new; she experimented. She wrestled with her preconceived notions and doubts, took a chance, experienced

Friends and colleagues, You are some of the smartest people I know. You're also kind, philanthropic, a friend to animals and better looking than 47% of the population. You are The Most Interesting Man in the World which is all the

Friends and colleagues, It's Jack Trout Bobblehead Day. This will be followed by Michael Porter Bat Day. And W. Edwards Deming Cap Day. Who are these folks? Well, Trout is a master of the art and science of positioning. Porter teaches