Marketing With AI: Reap the benefits, skip the hype
B2B marketing is changing at an unprecedented pace, and many marketers feel like they’re caught in a tornado of change. Cookieless environments, fluctuating media ROI, and increasingly tight budgets are enough to create havoc. Then, add AI to the mix. AI
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Brashly Stupid?; When Marketing Doesn’t Work…; a Magical ChatGPT Prompt and a Cool Cap
Friends and colleagues, I was young, brash, stubborn, and irresponsible to the point of stupidity. But I was right. Tell me more, Jay, asked no one… I once bet a client – a senior marketer at a major software company you all