Generative AI Bias in B2B Marketing: What to Look for & How to Manage It
Generative AI (GenAI)-powered technologies are quickly becoming an integral part of B2B marketing content generation. McKinsey & Company estimates about 75 percent of the value GenAI could deliver falls across four functional areas, one of which is sales and marketing.
Marketing With AI: Reap the benefits, skip the hype
B2B marketing is changing at an unprecedented pace, and many marketers feel like they’re caught in a tornado of change. Cookieless environments, fluctuating media ROI, and increasingly tight budgets are enough to create havoc. Then, add AI to the mix. AI
Brashly Stupid?; When Marketing Doesn’t Work…; a Magical ChatGPT Prompt and a Cool Cap
Friends and colleagues, I was young, brash, stubborn, and irresponsible to the point of stupidity. But I was right. Tell me more, Jay, asked no one… I once bet a client – a senior marketer at a major software company you all