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My recent haircut was so comically horrid, my friend Luigi, a normally kind, 84-year-old retired barber, laughed out loud when he saw me at the gym the day after. I’d made the mistake of letting an ambitious rookie sub in

Start with Strategic Query Research Identify 80–100 natural language queries that real users might ask generative AI tools (e.g., “What’s the best CRM for small businesses in healthcare?” or “How do I improve claim denial rates?”). Focus on

As we kick off 2025, the expectations on marketing continue to grow – and with them, the pressure to deliver on brand and business goals. In a tight economy, every dollar spent on marketing must count. For today’s CMOs, this

Friends and colleagues, Some sadist breezily noted “What doesn’t kill you makes you stronger.” Well, friends, my right knee strongly disagrees. Having been treated to a major orthopedic surgery, it is certainly not stronger. It does, however, hurt less and I have

Digital buying has blurred the line between marketing and sales — a crucial shift for midsize businesses aiming to increase revenue growth. With so much information available, today’s buyer can choose their own adventure, toggling at will between online and human

If you look closely – and why would you - you can see the seed in my teeth in my LinkedIn profile picture.  The picture was taken by my son who knew the seed was there after watching me wolf

Generative AI (GenAI)-powered technologies are quickly becoming an integral part of B2B marketing content generation. McKinsey & Company estimates about 75 percent of the value GenAI could deliver falls across four functional areas, one of which is sales and marketing.

B2B marketing is changing at an unprecedented pace, and many marketers feel like they’re caught in a tornado of change. Cookieless environments, fluctuating media ROI, and increasingly tight budgets are enough to create havoc. Then, add AI to the mix. AI