I’m a _ _ _ _, Tips, News and Giving Back
Friends and colleagues, Sometimes you have to be a jerk. You have to be the one who not only tells the emperor he’s nude, but that he really needs to get to the gym. In our world it means we need
Shower of Babel, Tips, News and That Cool Hat I Owe You
Friends and colleagues, A business development manager recently emailed me about “a new kind of DMP operating entirely in the Cloud.” This was curious to me since I know the company’s founders and they are in fact running a fledgling software
Hairlessness, Tips and N__e Photos
Friends and colleagues, I recently shaved my eyebrows off. I also cut arrow-shaped patterns into my hair. Google told me to do it. Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is
Robot Takeover, Tips, News and a Warning
Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did "it" plan campaigns, develop creative, deploy said words, pictures and video and work with "the Google" to make it
N_ked Truths, Six Tips and News
Friends and colleagues, With over 200 menu items, the average time to order at a Cheesecake Factory is almost 2.5x that of other upscale casual restaurants. Why? The paradox of choice. When faced with too many options, many of them good,
Why you’re so lucky, Tips, Mini-Case Study and News
Friends and colleagues, You are among the luckiest people I know. You are marketers. You are artists, statisticians, technologists, anthropologists, therapists (if you work with “creative” people…) and more. But you may also feel like hunted prey. The advent of “native”
Tips, WIP, News and What We Owe You
Friends and colleagues, I’ve heard some genuinely crazy, insanely stupid ideas. You know, the kind that either make you laugh out loud, spray your coffee all over your desk, wince in pain or avert the needy glance of the person delivering
Knowingness, 30 Second Tips, WIP and Contentment
Friends and colleagues, I don’t know what I don’t know, but I think I do. How do I know this? Because a friend, responding to some advice I’d shared, sent me a note suggesting that I was subject to the Dunning-Kruger
Butter or Margarine, Tips, W.I.P. and That Thing You Owe Me
Friends and colleagues, I hope this note finds you tan, but not too tan, well rested, well read and on the verge of your second or third anonymous good gesture. No? Yep, me neither. But I do hope you’ve had a
Hedgehog, Tips, W.I.P. and The Link You Really Must Not Click
Friends and colleagues, Ever eaten roasted hedgehog? My wife recently did. You shouldn’t. You’re welcome. What’s the point, Bower, you ask. It is this: She tried something new; she experimented. She wrestled with her preconceived notions and doubts, took a chance, experienced