Author: Jay Bower

Friends and colleagues, I did it again.  I rendered an entire room of people speechless.  Was it my boyish good looks, you ask?  No, not that. One of my daughters once described me as a “turd with hair.”  So was it

Friends and Colleagues, We have failed.  A lot. More than you.  A lot more.  Sometimes comically, but luckily, not tragically.  You’re welcome. “Hey, Bower,” you ask, “why should I be grateful to a cad like you and your gaggle of so-called archers?” 

Friends and colleagues, I reckon if you had the chance you’d beat me like a rented mule’s red-haired step-mule. Why?  Because like me, you’re either a marketer or you’re directly involved in marketing and selling and you and I, more than other

Friends and colleagues, You are uncommonly good people.  I’d bet you donate anonymously, practice random acts of kindness and share your wisdom with troubled youth.  You are fit, well-read and breezily funny.  But there are storm clouds on the horizon.  Unforeseen

Friends and colleagues, Sometimes you have to be a jerk.  You have to be the one who not only tells the emperor he’s nude, but that he really needs to get to the gym.   In our world it means we need

Friends and colleagues, I recently shaved my eyebrows off.  I also cut arrow-shaped patterns into my hair.  Google told me to do it.  Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is

Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did "it" plan campaigns, develop creative, deploy said words, pictures and video and work with "the Google" to make it

Friends and colleagues, With over 200 menu items, the average time to order at a Cheesecake Factory is almost 2.5x that of other upscale casual restaurants.  Why?  The paradox of choice.  When faced with too many options, many of them good,