Author: Jay Bower

It’s the end of a busy week and you’re looking forward to a relaxing Friday night. You get home from work, plop down on the couch, and log on to your favorite pizza place’s website. You can almost taste the

Constant change is one of my favorite oxymorons.  Like marketing automation and professional cornhole, it is maddeningly paradoxical, leading even reasonable and charming people like you swatting at the air and muttering under your breath. The last 15 months of

Ah, 2021. The year we’ve been waiting for. A year of new opportunities and few guarantees.  Especially for marketers. Coming out of a year when most marketing budgets faced certain annihilation, a solid strategy may seem elusive. If you find yourself

The NEW Definition of Integrated Marketing Everything’s changed. When COVID-19 was declared a pandemic on March 11, businesses of all sizes started to quake in their boots. Even the big guys struggled, faced with supply-chain nightmares and manufacturing shutdowns – while

Are you on the client side?  It’s not easy being in your shoes these days.  The three-martini lunch went decades ago.  Marketing departments have been chopped in half or worse.  Budgets have been cut with a meat cleaver. There’s that recently

Friends and colleagues, We’re all having Rip (or Rita) Van Winkle moments.  It’s not easy, for example, to remember what day of the week it is or why we’re wearing the same Def Leppard t-shirt for two to six days in

Friends and colleagues, I am guessing this latest missive finds you… 1) Reading the 866th email or post with the words “out of an abundance of caution…” 2) Binge-watching Netflix series while you pretend to participate in conference calls from your “home office”