March 2022

March 22, 2022

The Tricky Thing About Marketing Innovation

Comments

LIKE

Recent Posts

Knee jerk reaction, Authenticity, and of course, Flapjacks November 22, 2024
Collaborate to Win: Bridging the Marketing-Sales Gap July 19, 2024
That seed in my teeth; gaps to watch; news; and archer hats June 20, 2024
Generative AI Bias in B2B Marketing: What to Look for & How to Manage It April 26, 2024
Marketing With AI: Reap the benefits, skip the hype February 8, 2024
Brashly Stupid?; When Marketing Doesn’t Work…; a Magical ChatGPT Prompt and a Cool Cap January 25, 2024
Three Ways to Maximize Your 2024 Marketing Budget November 9, 2023
Flinging Fruit, Whipping Willows, Tips, and News October 26, 2023
AI and the “trust factor” —
Part problem, part solution April 24, 2023
Multifamily Private Equity Leader Calvera Partners Selects Crossbow Group for Brand Development and a New Digital Presence April 17, 2023
Accurate Lock & Hardware Selects Crossbow Group for Digital and Brand Campaign Development and Management April 13, 2023
Late to the Google Analytics 4 party? March 30, 2023
“Get Bent!”, Tips, and News March 10, 2023
How AI can help (or hinder) the “like” factor in marketing March 7, 2023
Crossbow Group Develops Campaign to Propel Mount Sinai Solutions Growth in Healthcare Delivery March 2, 2023
AI and ChatGPT for Marketers: What matters, and what’s just chatter? February 1, 2023
The End of Daze…Three Predictions, Four Savory Tips, and a Partridge in a….. January 13, 2023
Situational Marketing Playbook: Driving Profitable Growth October 31, 2022
Situational Marketing Playbook: Keeping Sales and Marketing on Point October 29, 2022
How situational marketing can change your business for the better October 27, 2022
$*&(*^% Advertising, Tips & Your Age-inappropriate LinkedIn Profile Photo September 14, 2022
Delusions of Brandeur, Tips and Your Tattoo July 5, 2022
The Tricky Thing About Marketing Innovation March 22, 2022
Battling Musk in the Metaverse, Tips, and a Shocking P.S. February 23, 2022
How events have evolved — and how you can benefit November 29, 2021
My Furrowing Brow, Tips and the Elephant in the Room October 15, 2021
Name them and claim them September 27, 2021
Creating an inclusive user experience: ADA-compliance and website design September 10, 2021
Um, Professional Cornhole?!; Tips; Oh, and Something I Need to Tell You. May 13, 2021
2021: The Year of the Human February 1, 2021
Survival of the Fittest: Should You Outsource to Stay Alive? November 24, 2020
Sans of Humor? Salty Language, Tips, News and a Honeypot… September 17, 2020
Choosing Outside Marketing Resources: The Client’s Toughest Decision July 10, 2020
Really Bad Hair, Tips, News and Amazing Graze April 30, 2020
Anti-Social Distancing, Tips, News and a Bowled Prediction March 19, 2020
Drinking Age, Debunking, Tips and Three Words You Must Say Now January 24, 2020
Agitation with Vegetation, Tips, Mini-Case Study and our Birthday Suit… September 23, 2019
Hair Pulling, Misplaced Blame, Tips, Work in 3D and a ______ Picture May 1, 2019
I’m Busted!; Tips & Trends; and an Offer You Can Refuse February 8, 2019
A Pile of _____, Tips, News and a Complement for You August 13, 2018
My Spirit Animal, Tips, a Mini Case Study and Great Exaggeration February 26, 2018
Weaponized Crab Apples, Sizzling Tips and the Cat in the Hat November 30, 2017
Micro-Tips, Topics, NOT Being Creative and Something Y’all Didn’t Know September 7, 2017
We did it! Tips, da Vinci Coding and Your Award April 26, 2017
Grandmother’s Fangs, Tone Depth-ness, Tips, News and Well, You Know… February 8, 2017
Shock and Awww, Tips, Work and a Holiday Wish… December 15, 2016
Failure is good! Tips, Work and an Election Prediction September 16, 2016
You Want to Beat Me Like…Tips, News and You Know What You Did July 14, 2016
You are Wonderful and In Danger; Tips and Topics, News and the “F” word March 23, 2016
I’m a _ _ _ _, Tips, News and Giving Back January 7, 2016
Shower of Babel, Tips, News and That Cool Hat I Owe You October 7, 2015
Hairlessness, Tips and N__e Photos June 28, 2015
Robot Takeover, Tips, News and a Warning February 10, 2015
N_ked Truths, Six Tips and News November 20, 2014
Why you’re so lucky, Tips, Mini-Case Study and News September 10, 2014
Tips, WIP, News and What We Owe You June 17, 2014
Knowingness, 30 Second Tips, WIP and Contentment January 22, 2014
Butter or Margarine, Tips, W.I.P. and That Thing You Owe Me September 11, 2013
Hedgehog, Tips, W.I.P. and The Link You Really Must Not Click February 7, 2013
Tips, W.I.P., News and The Hat We Want You Wearing September 26, 2012
Tips, W.I.P. and The Link You Can’t Click June 20, 2012
Dumb and Ugly Edition April 12, 2012
The Shortest Case Study Ever, Tips, W.I.P., News and a Wish December 15, 2011
Six Ideas, Five Mistakes, W.I.P. and a Mystery September 22, 2011
W.I.P., Tips, News and Fleecing June 2, 2011
W.I.P., Tips, News and Honeysuckle January 14, 2011
Tips, Trends, News and a Night Cap September 23, 2010

Crossbow Group is a fiercely independent, full service, integrated branding and marketing services agency that uses data-driven insight, creativity and technology to deliver high-performance campaigns that result in measurably superior customer and prospect experiences and outcomes.

Contact Information

Crossbow Group, LLC
57 Wilton Road
Westport, CT 06880

Phone: 203-222-2244
Fax: 203-226-7838
jbower@crossbowgroup.com

Latest Articles

Knee jerk reaction, Authenticity, and of course, Flapjacks
Collaborate to Win: Bridging the Marketing-Sales Gap
That seed in my teeth; gaps to watch; news; and archer hats