Metlife
Position the client as the #1 mature market insurance brand, an empathetic authority on aging. Market to ALL stakeholders.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
![286f42ffd597513cd45a6f5ad4641cdeaf98ea45](https://crossbowgroup.com/wp-content/uploads/2020/12/286f42ffd597513cd45a6f5ad4641cdeaf98ea45.png)
CAMPAIGN
Focusing on multi-generational decision-making
We were asked to develop an extensive branded suite of digital and print communications. The result was the Net promoter score improved almost 10 points; share up 7%.