Invisalign
Increase the “case” load for lapsed dentists and orthodontists.
Healthcare / Creative Development / Demand Generation and Customer Relations Management / Digital Marketing
CAMPAIGN
Third time’s a charm for dental practices
We developed a promotion with a unifying theme personalized by geography and practice. The campaign included coordinated mail and email which pushed to a customized, personalized landing page with a re-targeting code.
RESULTS
Lapsed practices re-engaged at more than a 50% rate and revenue from lapsed practices increased by 25% in less than three months.
