SMB clients of QuickBooks were reticent to use ProAdvisors, accountants who support the product.

Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing


Starting friendly conversations with accountants

We developed a multi-channel campaign to incent small and medium-sized businesses to connect with a ProAdvisor and engage on a custom platform.


Campaign was widely adopted by reseller partners. As importantly for the mothership brand, branded communications adhered 100% to guidelines.

View Cigna | View Invisalign