Intuit
SMB clients of QuickBooks were reticent to use ProAdvisors, accountants who support the product.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
![3cfe042638fb9d38be331e1d3a0fe13c541ca82e](https://crossbowgroup.com/wp-content/uploads/2020/12/3cfe042638fb9d38be331e1d3a0fe13c541ca82e.png)
CAMPAIGN
Starting friendly conversations with accountants
We developed a multi-channel campaign to incent small and medium-sized businesses to connect with a ProAdvisor and engage on a custom platform.
![930ba91c206c5d9adbdc2edd0aca53ed62e47303](https://crossbowgroup.com/wp-content/uploads/2020/12/930ba91c206c5d9adbdc2edd0aca53ed62e47303.png)
RESULTS
Campaign was widely adopted by reseller partners. As importantly for the mothership brand, branded communications adhered 100% to guidelines.