Intuit
SMB clients of QuickBooks were reticent to use ProAdvisors, accountants who support the product.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
CAMPAIGN
Starting friendly conversations with accountants
We developed a multi-channel campaign to incent small and medium-sized businesses to connect with a ProAdvisor and engage on a custom platform.
RESULTS
Campaign was widely adopted by reseller partners. As importantly for the mothership brand, branded communications adhered 100% to guidelines.