HP
Build audience and revenue among target personae.
Telecommunications / Creative Development / Demand Generation and Customer Relations Management / Digital Marketing
![c4466a3372e72a176f996c33c819396460bc40c6-min](https://crossbowgroup.com/wp-content/uploads/2020/12/c4466a3372e72a176f996c33c819396460bc40c6-min.png)
CAMPAIGN
Showing supermoms how to get even more done
We used email, paid social and paid search to drive consideration and purchase of a new product category.
![TWO](https://crossbowgroup.com/wp-content/uploads/2020/12/TWO-764x1024.png)
RESULTS
In three of five target personae, engagement, first purchase revenue and first year revenue exceeded projections by double digits.