To get small business to engage with and use AdWords without the intervention of consultants or agencies.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
![0ed64888f3887574715989ef7d1348b4aa212d3f](https://crossbowgroup.com/wp-content/uploads/2020/12/0ed64888f3887574715989ef7d1348b4aa212d3f.png)
CAMPAIGN
Small business storytelling for a search giant
We developed an integrated, multichannel campaign targeted to seven target vertical markets.
![e30a23736fe8ed7e281eb66fdddb0f16ea745894](https://crossbowgroup.com/wp-content/uploads/2020/12/e30a23736fe8ed7e281eb66fdddb0f16ea745894.png)
RESULTS
Campaign sign-up rates were 2.5x projections and average spend per new user was 35% higher than projected.