To get small business to engage with and use AdWords without the intervention of consultants or agencies.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
CAMPAIGN
Small business storytelling for a search giant
We developed an integrated, multichannel campaign targeted to seven target vertical markets.
RESULTS
Campaign sign-up rates were 2.5x projections and average spend per new user was 35% higher than projected.