Converted Organics
Develop and launch a challenger brand in a well-established category.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
![b2b4e67d4562c3dc8ef18afc7413eff91dc02afc](https://crossbowgroup.com/wp-content/uploads/2020/12/b2b4e67d4562c3dc8ef18afc7413eff91dc02afc.png)
CAMPAIGN
Using humor, science and %^&%& to take on an industry powerhouse
We developed a multi-channel B2C and B2B launch to select verticals and markets. Based on test-marketing, the brand was picked up nationwide in major retailers (Home Depot and Lowes).
![6559715fbbf47a072106146abfe8a0cf55a8a685](https://crossbowgroup.com/wp-content/uploads/2020/12/6559715fbbf47a072106146abfe8a0cf55a8a685.png)
![290509e26c14c1b7cf2374b10a381b8fc9fe94f3](https://crossbowgroup.com/wp-content/uploads/2020/12/290509e26c14c1b7cf2374b10a381b8fc9fe94f3.png)
![09fecae3b48ecd1a68ff70c1e2a710f934dc38a0](https://crossbowgroup.com/wp-content/uploads/2020/12/09fecae3b48ecd1a68ff70c1e2a710f934dc38a0.png)
![b1c952d4506a50b52c93fb445d6f93825fe69da0](https://crossbowgroup.com/wp-content/uploads/2020/12/b1c952d4506a50b52c93fb445d6f93825fe69da0.png)