Converted Organics

Develop and launch a challenger brand in a well-established category.

Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing


Using humor, science and %^&%& to take on an industry powerhouse

We developed a multi-channel B2C and B2B launch to select verticals and markets. Based on test-marketing, the brand was picked up nationwide in major retailers (Home Depot and Lowes).

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