Converted Organics
Develop and launch a challenger brand in a well-established category.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
CAMPAIGN
Using humor, science and %^&%& to take on an industry powerhouse
We developed a multi-channel B2C and B2B launch to select verticals and markets. Based on test-marketing, the brand was picked up nationwide in major retailers (Home Depot and Lowes).
