Cigna
Cigna turned to Crossbow to develop a campaign that would convince brokers to upsell dental insurance.
Health Insurance / Creative Development / Demand Generation and Customer Relations Management / Digital Marketing
![Screen Shot 2020-12-16 at 1.34.42 AM](https://crossbowgroup.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-16-at-1.34.42-AM.png)
CAMPAIGN
Engaging brokers with a quiz paid off
Using research that highlighted specific broker concerns, we developed a five touch “Fact or Fiction” campaign triggered to begin out of Pardot within 48 hours of the broker’s first sale of a Cigna policy.
![Screen Shot 2020-12-16 at 1.36.26 AM](https://crossbowgroup.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-16-at-1.36.26-AM.png)
![Screen Shot 2020-12-16 at 1.40.18 AM](https://crossbowgroup.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-16-at-1.40.18-AM.png)
RESULTS
Upsell rates of dental insurance improved over 40% in the first months, increasing average book of business per broker over 15%.